Friday, October 13, 2006

Red Nano



Is there a red nano? Oh right, sorry, a RED nano. I tried to avoid hearing about the Bono/Oprah thing but it's almost impossible. It would be interesting to watch though - someone who never finishes a sentence with someone who never lets anyone finish one.

Sooo.... the RED Campaign. I tried to get some Red converse shoes a few months back, spring I think, but they were only available in europe. I don't know why it took so long to get the Red campaign here, but the iPod is a fairly obvious choice to launch the stateside bonzo (or is it gonzo?) marketing campaign.

What is Red? Here's the short answer: Product (RED), founded by Bono and Bobby Shriver in 2006 to engage consumers and the private sector with its marketing prowess and funds in the fight against AIDS. Money raised from (RED) Products goes to the Global Fund to fight AIDS, TB and Malaria.

Here's Bono's (surprise) longer answer: Oh sorry, have to link to it, it's too long to put here. ;-)

People are still asking me, what's the white bracelet for? The bracelet is for the One campaign - see the diagonal banner to your right?

Here are the other campaigns Bono is involved in to fight poverty and disease in Africa:

One.org
The ONE Campaign to Make Poverty History was founded in 2005 and is now 2.3 million members strong representing Americans from all 50 states. The goal of this movement is to persuade the US government to spend an additional one percent of the federal budget on tackling AIDS and extreme poverty
Data.org
DATA (debt, AIDS, trade, Africa) is an advocacy organization founded in 2002 by Bono, Bobby Shriver and activists from the Jubilee "Drop the Debt" campaign to fight extreme poverty and AIDS in Africa. DATA's mission is to tackle the three issues that most adversely affect the African continent -- unpayable debts, the spread of AIDS and unfair trade policies – by raising public awareness and working with leaders in the U.S. and throughout the G8 to bring more resources to the region.
Edun.ie
EDUN, which has just produced a One Campaign t-shirt raising money for AIDS drugs in Lesotho, is an ethically-sourced high fashion clothing company that was created in 2005 by Ali Hewson, Bono and designer Rogan Gregory in an effort to increase trade opportunities and sustainable long-term employment in developing nations. With factories located in Africa, South America and India, EDUN believes in respect for and investment in the people and places where its clothing is made.

3 comments:

Lara said...

And here I was just about to e-mail you and say that I have reason to believe that Bono would be on Oprah on Friday (tomorrow) and that you could catch the 9pm recast on Ch. 3.

But looks like you are onto all things Bono.

Motorola has a red RAZR, but I don't know if it's RED.

Me said...

Yes, the RAZR is RED, here's the link: http://www.joinred.com/products.asp?p=4.

Every once in a while people send me u2 stuff I don't konw about but not often. but thanks for thinking of me.

Unknown said...

I bought a RED t-shirt from the Gap yesterday, I just don't have enough cash on hand to purchase the RED Nano, The RED Razr or the RED clothing from the Armani store!